If you’re like most businesses, you’re always looking for ways to generate more leads. And while inbound marketing is a great way to attract new leads, what happens once those leads come in?
It’s important to have a plan for how you’ll follow up with your inbound leads. Here are a few tips:
1. Make sure you have the right contact information. When a lead comes in, be sure to capture their name, email address, and phone number. This will help you stay in touch with them and continue the conversation.
2. Send a personalized follow-up email. Once you have their contact information, send them a quick email thanking them for contacting you and letting them know you’ll be in touch.
3. Schedule a call. After you’ve sent your initial follow-up email, reach out and schedule a call with the lead. This will help you further qualify them and see if they’re a good fit for your business.
4. Stay in touch. Even if a lead isn’t ready to buy right away, stay in touch with them and continue nurturing the relationship. You never know when they might be ready to do business with you.
By following up with your inbound leads, you can continue the conversation and turn them into paying customers.